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As we near the end of the high production period for product personalization in 2024, many of the production and shipping deadlines for customized products have already passed. Now is the perfect time to prepare for early 2025.
This includes exploring last minute print opportunities and leverage the holiday season’s photo taking momentum to inspire end-of-year personalization. From event selfies and family snapshots to seasonal celebration photos, these moments offer a chance to motivate your customers about creating and sharing personalized prints as we transition into the New Year.
Personalized Marketing Communication Strategies for Photo-Personalized Products
Here are 4 ideas to help you connect with your customers and set the stage for a successful start to 2025.
1. Subject Line Ideas : Preserve Your Holiday Memories – Print Those (Selfies!)
Hi [Name],
Don’t forget to turn your (event, holiday party selfies, holiday memories) into beautiful prints! Quick, easy, and guaranteed to bring smiles.
Cheers, [Your retail Name]
2. Send Sentiment-Driven Messages to your customers
- Gratitude-Focused Messages:
- “Thank you for making our journey together so special this year. As we step into [YEAR], cherish the memories you’ve shared this Holiday Season.”
- Your support has been our greatest gift. Wishing you a personalized New Year filled with joy and new beginnings!”
Forward-Looking Optimistic Messages:
- “Here’s to new chapters, fresh starts, and capturing life’s most beautiful moments in the year ahead.”
- Every snapshot tells a story. May [YEAR] be your most photogenic year yet!”
Quick tip : Add a clear follow-up action, such as “Start creating now”. This will give the message a practical edge. If appropriate, end with offering a daring New Year Promotion to incite them.
3. Get creative with Ai tools
Many of you used our “How to prompt AI Text/Image generators” guide we published earlier this year. These guides can help you:
- – Craft visual content for email campaigns.
- – Design ads that resonate emotionally.
- – Create unique print opportunities for customers.
Use AI to Inspire Action
- – Review and share our Special edition blog on Ai Image Gen prompts to help you and your customers create stunning images and texts for their personalized products (with free Ai images and text generators).
- – Highlight the use of prompts focused on customer relationships, personalization, emotional resonance, year of reflection and forward-looking optimism.
4. Don’t forget, the basis for excellence in generating retail e-mail messages is:
- – Input customer name (if you can’t, see our generic alternative)
- – Reference past purchase/interaction (if possible)
- – Include warm New Year wish
- – Hint at future possibilities for them (Promotions, loyalty offers or Product Personalization opportunities (event, products)
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